[In a low whisper] If you build it, they will come.

What is "it" and who are "they"?

The "it "in this case is a mall outside Florence, far outside Florence.  The mall is constructed next to a factory with farm acreage around the rest of the mall.  So, the mall is equivalent to a baseball field in an Iowa cornfield, like the one in the 1989 film Field of Dreams. 

The "they" are bargain hunting tourists.  The mall brands itself as a luxury outlet, boasting prices below retail.  So, buses shuttle tourists from Florence to the mall to shop for bargains at stores like Prada, Versace, Gucci, Pucci, Ferragamo, Valentino, Tom Ford, Alexander McQueen, Coach and so on.  We saw tourists from all over the world (many from China) looking for bargains and leaving with large bags. 

Whether products are the current trend and whether prices are below retail are good questions.  No matter.  Window shopping and browsing are fun. 

Some random hottie browsing in Versace

A Versace jacket.  Can you see Greg in it?   Neither can he.  Greg's color isn't orange.  It's green.

Gucci has a large store at the mall, with a very nice eatery upstairs.  The Gucci Caffe.  How chic!